Features — WERFT Next-Gen Signage

01 / CONTENT

From raw media to the finished moment.

Everything shown on a digital display is created and managed in one place – media-agnostic, multi-tenant and ready to publish.

01MEDIA LIBRARY

Media made for every display.

Images, videos and PDFs are managed centrally, validated and automatically converted into player-ready renditions.

02CREATIVE AI

Generate creatives directly in the system.

From an idea to a ready-to-play creative: AI images are created in the Control Center and prepared for the target aspect ratio.

03LIVE BANNER

Important messages above everything.

Place banners over active content for campaigns, notices or urgent communication.

04PROCESSING

One upload. Every format.

Conversion, previews, metadata and checks run automatically. The player receives exactly the format it needs.

WERFT CONTENT STUDIO

One workflow for every format.

Upload, generate, validate and publish – without moving media between tools and drives.

IMAGEVIDEOPDFAIBANNER

02 / ORCHESTRATION

Automatically current. Always controllable.

WERFT responds to time, location and live data. Individual modules become a calm, traceable broadcast operation.

01PLAYLISTS

Compose schedules visually.

Media, live modules and banners are assembled into clear loops and published to one or many players.

02SCHEDULING

The right content at the right time.

Time windows, weekdays and run dates control campaigns automatically – even during a short connection outage.

03DWD / BRIGHT SKY

Weather becomes local content.

Current observations and forecasts are retrieved by location, designed and updated regularly.

04NINA

Warnings where they are relevant.

Official warnings are checked geographically and integrated into active communication when needed.

LIVE SCHEDULESaturday, 11 July

LIVE

06:0010:0014:0018:0022:00

PLAYLISTMORNING LOOPDAY SCHEDULEEVENING

LIVE DATAWEATHER · 15 MINNINA MONITOR ACTIVE

03 / BRIGHTNESS

Brightness that follows the environment.

The right brightness for readability, energy use and the environment – calculated automatically and fully traceable.

AUTOMATION ACTIVE

72%

Current display brightness

LIGHT SENSOR: 412 lx
SUNSET: 21:38
NEXT ADJUSTMENT: in 08 min

BRIGHTNESS HISTORYMeschede parking garage

Display Ambient light

00:0004:0008:0012:0016:0020:0024:00

↑ 05:18 Sunrise↓ 21:38 Sunset

SENSOR-BASED

Responds to real ambient light.

Measurements are smoothed and translated into safe brightness levels using a defined curve.

ASTRONOMICAL TIMES

Knows day and night at each location.

Sunrise and sunset times control brightness reliably even without an external light sensor.

HISTORY & CONTROL

Every adjustment remains visible.

Measurements, calculated levels and manual interventions can be reviewed over time.

04 / PLAYER RUNTIMES

For every display. Native or web.

Cloud-controlled without being tied to one runtime: WERFT Player, WERFT Player (web) and NovaStar/VNNOX work in one fleet.

01MULTI-PLATFORM

One player. Many runtimes.

WERFT Player runs on Linux, Windows and macOS across x86-64 and ARM64. WERFT Player (web) is available for browser-based endpoints.

02OFFLINE FIRST

The display keeps playing.

Media and schedules are stored locally. If the network fails, the current schedule continues in full.

03PROOF OF PLAY

Playback becomes verifiable.

The player records which content ran and when – reliable evidence for operations and advertising.

04FLEET UPDATES

Stay current with control.

Versions, states and updates can be monitored centrally and rolled out across the entire player fleet.

CONTROL PLANE

WERFT Control

Content, rules, devices and status in one central instance.

PLAYER RUNTIMES

WERFT Player

Rust runtime for Linux, Windows and macOS – complemented by WERFT Player (web).

x86-64ARM64

DISPLAY

Every digital display

From individual screens to large-format LED installations.

FLEET MODERNIZATION / LEGACY INTEGRATION

Modernize your fleet. Without replacing everything.

New WERFT players and existing NovaStar installations are managed together. The fleet can be upgraded gradually while working legacy systems remain integrated through VNNOX.

WERFT Player on Linux, Windows and macOS; WERFT Player (web) in the browser
Native runtimes for x86-64 and ARM64
Integrate existing NovaStar systems through VNNOX
One control plane for new and existing players

05 / OPERATIONS & INTERFACES

Open to systems. Clear for people.

People, systems and AI assistants work through the same controlled platform – with clear tenant and permission contexts.

01MULTI-TENANT

One platform. Clear responsibilities.

Displays, users, content and permissions remain cleanly separated by operator while operations retain a central overview.

02MONITORING & AUDIT

Operations, delivery and changes at a glance.

Online status, screenshots, jobs, events and delivery logs form a traceable audit trail.

03REST & GRAPHQL API

Integrate WERFT into your workflows.

The platform exposes content, players, playlists and operational functions through structured REST and GraphQL APIs.

04MODEL CONTEXT PROTOCOL

Control with natural language.

ChatGPT, Claude and custom agents access WERFT through MCP in a controlled way – without an additional integration layer.

AI-NATIVE CONTROL

Your fleet responds to natural language.

Connect ChatGPT or Claude directly through MCP. Query states, find content or trigger approved actions – with your organization context.

ChatGPTClaudeM MCP

WERFT MCP CONNECTED

Which players need attention right now?

7 of 8 players are online. Player-04 has not sent telemetry for 18 minutes.

✓werft.players.get_status312 ms

NEXT-GEN SIGNAGE / MADE IN GERMANY

LED walls.
And everything else.

Discover WERFT as the shared platform for content, operations and the next generation of digital displays.

Start a free trial Back to home

Next-gen signage.Down to the last detail.