WERFTSIGNAGE SYSTEMS
FOR EVERY DIGITAL SURFACE

LED walls.And everything else.

Create content, run fleets and react to events – from a single LED wall to a mixed fleet of walls, totems and screens.

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DISPLAYS
LED walls · screens
CONTENT
AI · Weather · NINA
CONTROL
API · MCP · Audit
control.werft.devLIVE
FLEET OVERVIEWWelcome from your region.
PLAYER08 7 online
ACTIVE PLAYLISTS123 scheduled
ALERT STATUS00All locations clear
FleetLive status
Now playing18:42
CITY.
LIGHT.
LIFE.Summer campaign / 04
sommerabend-04.png00:08
01FOR OPERATORSOpen the Control Center02NEW HEREStart a free trial03THE PLATFORMAll features
01 / PLATFORM

From one place.
To every display.

One central workflow for campaigns, live data and device operations – turning individual LED walls, totems and screens into a fleet you can steer.

CAMPAIGN / 04
Summer evening
18:00
8 creatives4 locations
WELCOMEYOUR REGION
LED wall on site4 × 3 cabinets
NINA MONITORLocation checkedNo active warning
✓
TODAYFRI, 11 JUL
Schedule
Morning loop
Summer evening
Night operation
CREATEORCHESTRATEPLAY
01

Content in context

Media, time windows and live modules are planned where they will run.

02

Automation with control

Jobs keep weather, warnings, schedules and player states current and traceable.

03

Built for multiple operators

Tenants see exactly their displays, content and playlists – centrally on one platform.

02 / FEATURES

Infrastructure
that thinks ahead.

WERFT brings editorial speed and reliable display operations into the same rhythm.

ALERT STATUS

NINA. Only where it matters.

Warnings are checked by location and shown as a clearly designed playlist element on the relevant display.

LIVE DATA

Weather becomes content.

Location-based DWD data via Bright Sky – automatically prepared for now, today and the days ahead.

CREATIVE AI

From an idea to a creative.

AI-generated images are created directly in the Control Center and prepared for the target display.

EDGE RUNTIME

A player built in Rust.

Browser-free player agent with checksum-verified media cache, offline scheduling and efficient device communication.

FLEET MODERNIZATION

Your fleet. Modernized step by step.

WERFT Player for Linux, Windows and macOS across x86-64 and ARM64, WERFT Player (web) for browsers – plus NovaStar/VNNOX for integrated legacy systems.

DEVELOPER PLATFORM

API and MCP. Everything controllable.

Manage playlists, players, content and operational data through the API or directly from ChatGPT and Claude via MCP.

PROOF OF PLAY

Every spot is verifiable.

Actual display duration, delivery status and events are captured in a traceable audit trail.

FLEET OPERATIONS

One control center for the entire fleet.

Tenants, playlists, schedules, telemetry and proof of play in one calm, shared system.

COMPLETE FEATURE OVERVIEW

From banners and the media pipeline to API, MCP, audit and edge players.

Explore all features
03 / ADAPTIVE BRIGHTNESS

Brightness that follows the day.

WERFT controls brightness using sensor data or location-specific solar times. The display remains readable, responds smoothly to light changes and runs only as bright as needed at night.

01
Light sensor

Lux values, calibration curves and hysteresis regulate output automatically.

02
Solar cycle

Sunrise and sunset define the location-specific time frame.

03
Tracking

Lux, display brightness and screen status remain traceable over time.

Brightness control in detail
BRIGHTNESS HISTORY · TODAYMeschede parking garage
LIVE
AMBIENT LIGHT18,420 lux
DISPLAY OUTPUT72 %
MODESensor automation
100%50%0%
06:0009:0012:0015:0018:0021:00
Ambient light Display brightness↑ 05:23 Sunrise↓ 21:38 Sunset
04 / SYSTEM

Centrally orchestrated.
Locally reliable.

LED walls, totems and screens run together in one fleet – centrally controlled and modernized step by step.

CENTRALSecure delivery · playback in one fleet
CONTROL

WERFT Control

Tenants, media, playlists and time windows – in the browser and on a phone.

EditorialOperationsAPI · MCP
PLAYER RUNTIME

WERFT Player

No browser, a checksum-verified cache – keeps playing without a connection.

LinuxWindowsmacOSWebx86-64 · ARM64
LEGACY INTEGRATION

NovaStar/VNNOX

Existing installations run in the same fleet – with nothing to replace.

Existing fleet integrated
GET STARTED

Create an account.
Play your first display.

Try it without payment details: create an account, connect a player and publish your first playlist. The Control Center is fully usable from the start.

Start a free trial
TECHNOLOGY

Built on tools we trust in continuous operation.